— PROJECT NAME

An ad for every dog

— CLIENT

Puppo / Mars Global

— YEAR

Date

Puppo personalises meals for dogs. So to introduce Puppo to New York City, we created personalised ads for all 100,729 registered dogs.

An algorithm extracted data from the NYC Dog Licensing Dataset, linked each dog to a Puppo health benefit, and used a modular copy and art direction system to generated a unique ad for every dog.

ACCOLADES: TOP 25 CONTAGIOUS CAMPAIGNS 2019, SPIKES BRONZE, AD STARS, NZDMS GOLD, ECHO GOLD, ECHO SILVER, AXIS GOLD, AXIS SILVER X 2, AXIS BRONZE, AXIS SHORTLIST X 4.