— PROJECT NAME

The Public Service Banger

— CLIENT

Department of Prime Minister & Cabinet

— DATE

2020

New Zealand’s unconventional response to Covid-19 was so successful, that the country was heading into summer virus-free. Our challenge was to ensure Kiwis didn’t get complacent.

That’s why, to keep our music festivals safe, we chose an experiential approach and created the most unconventional Covid-19 Public Service Announcement the world has ever seen.

Over 100,000 New Zealanders danced to an ad – from the government. And the country stayed covid-free.

ACCOLADES – AXIS: GRAND PRIX, & GOLD x 2, SILVER x 3. CAPLES: SILVER X 3. BEST AWARDS: GOLD, BRONZE X2.