- PROJECT NAME

Pre Check

- CLIENT

Breast Cancer Foundation New Zealand

- YEAR

2019

98% of Kiwi women don’t know the nine symptoms of breast cancer, leaving them vulnerable. Pre Check: a multi-sensory training tool that reproduces the feelings of early stage breast cancer through your phone screen.

It uses haptic technology to create unique vibration sequences that, when combined with audio and visual cues, teaches your hands how to look for breast cancer. Personalised reminders shifted behaviour by establishing routine self-checks.

ACCOLADES: AXIS SILVER X7. CAPLES GOLD X2, SILVER, BRONZE. ADSTARS BRONZE X2, SHORTLIST X2. BESTADS BEST IN INTERACTIVE.