- PROJECT TITLE

Checkout Checkpoint

- CLIENT

Bank of New Zealand

- YEAR

2019

It might be a late night dazed shopping spree, or a post wine impulse purchase, but impaired online shopping is a multi-billion dollar industry.

To help New Zealanders be good with money at their most vulnerable, we created ‘Checkout Checkpoint.’ A series of mental and motor-skill tests that interrupted a potentially impaired path to purchase.

Each game was imbedded into time-based ads that interrupted late night online shoppers, to ensure they were fit to hit buy-now.

ACCOLADES: AXIS SILVER X2, AXIS BRONZE X4, AXIS SHORTLIST X2. CAPLES SHORTLIST 2. ADSTARS SHORTLIST.