- PROJECT TITLE

MyHooman

- CLIENT

MARS Petcare Global

- YEAR

2021

MyHooman is a digital pet adoption platform that flips the way traditional animal adoption works. It stops humans shopping for animals based on superficial reasons, and instead helps dogs find the human that’s right for their needs.

It takes subjectivity out of the equation, using data to match dogs to the right adopters for them.

For adopters, this approach means they find their ideal dog match faster, and because the dogs are pulled in from different shelters, the process is streamlined.

ACCOLADES (so far) – SPIKES: CREATIVE DATA SPIKE, BRONZE, SHORTLIST X2. CANNES SHORTLIST X2. AXIS: SILVER, BRONZE X2, SHORTLIST X4. D&AD SHORTLIST. KĀTOITOI 2021 RECOGNITION. BEST AWARDS: SILVER, BRONZE X2.