- PROJECT TITLE

Meowzer

- CLIENT

MARS Petcare Global

- YEAR

2024

The whole world wants a dog. But people's lives don't always align with responsible dog ownership.

Search data reflects this, with people searching for impossibly low-maintenance dogs: that don't need exercise, training, or can stay home alone, inside a small apartment.

The perfect dog doesn't exist. So, WHISKAS created it – The Meowzer. A new breed of dog designed to get more cats adopted.

By rebranding shelter cats as Meowzers, we showed the world that everything they're looking for in a dog, can be answered by a cat.

ACCOLADES – CANNES BRONZE, SHORTLIST X4, AXIS GOLD X2, AXIS BRONZE.