- PROJECT TITLE

Adoptable

- CLIENT

MARS Petcare Global

- YEAR

2024

For more than a decade, PEDIGREE has made adoptions ads. But ads haven’t stopped the population of shelter dogs from growing.

So instead of making another ad, we used AI to find a way to make every PEDIGREE ad feature an adoptable dog.

PEDIGREE have committed to rolling Adoptable into every campaign they make globally, meaning that 100% of their media budget, will go towards realising their purpose – to end dog homelessness.

ACCOLADES – CANNES GRAND PRIX, GOLD, SILVER, BRONZE, SHORTLIST. AXIS GRAND AXIS, GRAND PRIX X2, GOLD X7, SILVER X2, BRONZE.