- PROJECT TITLE

Ladders

- CLIENT

Frucor Beverages

- YEAR

2010

V energy drink wanted to create a first in sports drinks. A sports drink with guarana energy and hydration. We knew that we had to create a first to go with the drink. So we created a sport.

Pomparkour. Parkour with ladders. Free running on urban landscapes using a specially designed ladder to allow you to jump further and climb the faces of buildings.

ACCOLADES – YOUNG GUN: FINALIST X2. AXIS: SILVER X2, BRONZE X3.