- PROJECT NAME

Lie Detector

- CLIENT

Pedigree

- YEAR

2025

Dogs are always acting like they’re starving. Even if you’ve literally just fed them. ‘Cos when it comes to food, they always want more. This is why owners struggle to work out the right amount to feed their pets, leading to 69% of Australian dogs being overweight. 

To end all the lies, PEDIGREE created a Lie Detector for dogs.

The Lie Detector clips onto any collar and tracks your dog’s low, medium and high intensity activity minutes, and food intake, 24 hours a day. When their dog begs, owners can use voice activation to find out if their dogs is actually due a feed, or if their cute face is lying directly to yours.

ACCOLADES – Chill, it's brand new work!